this post was submitted on 11 Mar 2024
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They are probably paying clickfarms.
Reddit probably isn’t, as that would be cooking their metrics and Huffman would get fucked by the long arm of the SEC. They might still be, Huffman loves Elon and Elon got away with tons of shit.
Advertisers are probably paying more content farms to astroturf it though.
Plus without the API, do you really think people just stopped scraping Reddit? They just run a headless Chrome instance now and I bet Reddit doesn’t look the gift horse of traffic in the mouth.
The API is not gone, and is still free for both “for non-commercial researchers and academics under our published usage threshold” and “for moderator tools and bots”
https://www.redditinc.com/blog/apifacts
There are several ways to add your personal API key to (modified) final versions of Sync, Relay, Infinity, and even Apollo on iOS to be able to continue to use those clients, however Reddit has changed how Reddit links work, so those methods are becoming more and more broken.