this post was submitted on 05 Jun 2023
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The first big problem was malware in ads (and web in general). This has caused people to install adblocks on their parents' and friends' devices.
Then there were the annoying ads: autoplaying videos, popups and other shit. This has caused a lot of normies to install adblockers themselves.
Then the privacy concerns, where even basic users notice that they look at a product on one store and now the recommendations follow them everywhere.
But the marketing companies keep pushing, and the OS providers like Google, MS and Apple keep restricting what you can install on your machine, this is a full-on war between users and the big tech.
Nobody was complaining about small banner ads. But they just have to keep pushing and break things. It's like with banks, or mythological creatures - insatiable.
Everybody hated banner ads. The first adblockers were targeting banner ads, and they were the beginning of the arms race. Advertising? On the Internet? Not a chance!
How little we knew back then...
Maybe my memory doesn't go quite as far. But still, I believe adblockers didn't take off in such a huge ways until we've seen all those popups, malware and other shit on a massive scale.