this post was submitted on 05 Mar 2024
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That's interesting, they are making the Mach-E in Mexico where they previously built the Fiesta so the production capacity is there. It is a $50K+ vehicle and electrics are not practical for everyone yet due to infrastructure.
My understanding is that the Mach-E wasn't designed to be efficiently manufactured. It was quick response to the rising popularity of the Model Y, and the high margins Tesla was getting for the car. Lots of off-the-shelf parts used which may not be the best fit, but were quickly available. I imagine Ford also has quite a few pollution issues with most of its line up being big trucks, so any EVs it puts on the roads means fewer emissions credits they have to buy.
A future refresh would likely cost much less to manufacture increasing Ford's margin per unit.