this post was submitted on 05 Jul 2023
164 points (98.2% liked)

Technology

59436 readers
3576 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
164
Stop using Google Analytics, warns Sweden's privacy watchdog, as it issues over $1M in fines (techcrunch.com)
submitted 1 year ago by Perry@kbin.social to c/technology@lemmy.world
9 comments fedilink hide all child comments
 

For clarity: This relates explicitly to UA not GA4. That doesn’t however mean that the current version is deemed GDPR compliant; that is likely something that a future investigation will decide.

Google claims that GA4 should be compliant, but at the same time they have also for years until a few days ago been providing a version of GA that wasn’t.

you are viewing a single comment's thread
view the rest of the comments
[–] snek@lemmy.world 1 points 1 year ago (1 children)

I came here to post this, glad to see this is already here.

Not only Sweden, but the other Nordics have done the same. One thing that bothers me is the clear lack of a proper alternative. On the other hand, I couldn't give two shits about Google and any of its products. So now Google Analytics is going to lose out in this market, and for what? So many companies will now go into panic mode to migrate away from GA.

[–] Perry@kbin.social 3 points 1 year ago

We migrated to Matomo, which has very similar functionality as GA, but can be self hosted and is GDPR compatible. It can even be configured to run without consent since it doesn’t build a third party ad profile, which should actually improve the data coverage a bit.

The tracking API is a little different than GA so we had to redo some things to get all the events to trigger properly (especially for e-commerce), but for basic usage statistics it’s relatively plug and play in the tag manager.

https://matomo.org/