this post was submitted on 24 May 2022
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Privacy
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Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
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The problem with Google is that it integrates with many different services. Google doesn't just know what you searched online. It can also link your search history with your payments, the videos you watched or your gps location. It aggregates everything about you in one place.
Duckduckgo can't do that. Fragmentation of services is great.
That's a pretty good argument! While some of the companies have some of your data, none of the companies can have all of your data.