this post was submitted on 06 Jul 2023
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Brands and government accounts are going to flock to Threads. They want a place for general announcements that has some consistency in moderation and stability. Musk has largely destroyed that on twitter.
I can see it for those types of accounts. The National Weather Service for example doesn't want to deal with random tweet limits and pricing changes and all that. All they need is a stable platform that is popular. If Threads can give them that, I can see it taking off. Already it seems to have more hype and activity than any other alternative in the last few months.