this post was submitted on 06 Jul 2023
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It seems Ben and Jerry's may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?

Or is their irresistibly good ice cream strong enough to keep their ship afloat?

Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.

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[–] 1100000011110@lemmy.world 40 points 1 year ago (6 children)

Ben & Jerry's has always projected a Vermonter, hippy, psuedo-leftist image as a company (despite being owned by Unilever since 2000). This tweet is perfectly in line with that image, and the die-hard B&J fans probably won't bat an eye.

[–] sarsaparilyptus@lemmy.fmhy.ml 8 points 1 year ago* (last edited 1 year ago)

I agree, it is in line with their image, their image being "phony progressive platitudes on top of bog-standard corpro shit". It's pretty rich for B&J to be sanctimonious about stolen land when they also do a shitload of business in Russia, which is currently attempting to steal even more land and is murdering every Ukrainian civilan they possibly can in the process. They sued their own parent company for allowing a licensee to sell B&J ice cream in the West Bank—not a word now. The fact that Ben has donated over a million dollars to a political action group that sought to stop the U.S. from arming Ukraine is technically a coincidence considering he no longer works there, but their public stance is just as bad. Wouldn't be surprised if they're also super into Greenpeace and Tienanmen Square Truthing. Disingenous garbage like what this corporation peddles is why the American left has such a reputation problem.

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