Technology
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Right in the article they are discussing adding ads and premium subscriptions features in the future.
I can already see the timeline for BlueSky over the next few years:
In the article, they outline how Blue sky is resistant to that path through the PBLLC structure and ability to move your account when you don't like the web site.
Time will tell if this model works in practice but it could be interesting as an alternative to Twitter without the usability issues normally associated with federation.
If the API standard is dictated by a for profit, there's always the chance that at some point it'll incorporate unfavourable features or impose limitations. To me Chrome/Chromium comes to mind, or even 'embrace, extend, extinguish'. I'm not familiar with pbllc though, it might be different, but I'm sceptical all the same.