Right in the article they are discussing adding ads and premium subscriptions features in the future.
I can already see the timeline for BlueSky over the next few years:
- Receive startup venture capital
- Provide a useful, user-friendly service
- Grow a userbase <-- (you are here)
- Add a few more useful features, continue growing
- Dominate the market, run at a loss
- Add less useful features like ads, premium features, subscriptions
- People complain, but most are too hooked in to leave
- The useful features added earlier start getting removed, content gets sanitized <-- (Imgur, Reddit is here)
- Big fundraising campaign, IPO, or bought out by big corp or the melon husk of the day.
- Content quality goes way downhill, actively making life harder for users, volunteers and staff, bots rampant, more stupid features, monetization monetization monetization <-- (Twitter is here)
- People leave for another useful, user-friendly service