this post was submitted on 04 Jul 2023
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The law makes sense to me. He says, regarding Google, that "Linking is what a search engine does." But Google, as we know, is gleaning information from users, who are its product, to sell to advertisers (for more targeted advertising.)
So, links are not its business. Links are props to attract the product (us, its users) to it, to prepare us to be sold. Like all other businesses (IE, pubs) that have props (IE, barstools), Google should pay for some of its props.
There's also the interesting aspect that they can control what search results appear in what order, if it all.
Everyone thinks corporations pay Google to have their name at the top, but rarely do people think that corporations pay Google to keep their name at the bottom.