Youtube can show ads and offers subscription without being this shitty though. Just look on how popular region-specific video services like niconico (japan) or bilibili (china) operate. They also have ads and subscription, but nowhere as crazy as google adding multiple video ads upon ads and pick a fight with ad blocker users (which used to be a minority when google haven't aggressively pushed more and more ads. the current popularity of adblockers today is google's own doing). This is only possible because google has killed off competitors in western market and now it's time for cashing out.