Melbourne

It would not be so annoying if they didn't go so overboard on everything. But it's never just one or two ads, it takes over so that's pretty much all you see.

If reminds my of a situation my mother had with someone she worked with once. Mum said once that she liked the ginger biscuits they had for morning tea, and this person focused on that to the point of obsession - she would buy and present ginger biscuits regularly, christmas presents would be chocolate coated ginger etc. All presented with the best of intentions because "I know how you like ginger". Which might have been great if Mum did actually love ginger, but it was a faulty extrapolation from a single passing statement, and instead it was extremely annoying (to the extent she would regularly come home and vent about it, which is why I know about it!).

The way they are using their algorithms now is like that, going way overboard from snippets of information and most of the time being annoying rather than helpful.