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Indiana Jones and Flash flopped hard. Could this be the beginning of the end for franchise films? (lemmy.film)

submitted 1 year ago by chickenwing@lemmy.film to c/moviesandtv@lemmy.film

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For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I've seen some people online say that the movie/theater industry is losing people in general but I don't think that's the case.

Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?

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[–] UniDestroyer@lemmy.dbzer0.com 1 points 1 year ago (3 children)

which brings it to 400 million if not more. That means they need to make at least $800 million to break even.

400 million spent means 400 million to break even, no?

[–] dom@lemmy.ca 4 points 1 year ago

Presumably 800 gross

[–] SickIcarus@sh.itjust.works 3 points 1 year ago (1 children)

No. Marketing typically equals production costs. So $400mm production + $400mm marketing = $800mm breakeven.

[–] Elcapitan786@lemmy.world 2 points 1 year ago

No, 400m includes marketing budget. Reason it typically needs double (actually more like 2.5 times the gross) is that studios only get around half of box office receipts.

[–] Hiccup@lemmy.dbzer0.com 3 points 1 year ago

The rumors for indy 5 were that it needed something like 900 million to break even and a billion to make any profit.

With the new report saying it was a 325 million production and a minimum 100 million promotion budget, I tend to believe them.