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New Study: At Least 15% of All Reddit Content is Corporate Trolls Trying to Manipulate Public Opinion (medium.com)

submitted 10 months ago by silverbax@lemmy.world to c/technology@lemmy.world

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[–] doctorcrimson@lemmy.today 40 points 10 months ago (2 children)

TBH I'm surprised it's not higher than that. Even back before the API changes it certainly felt like a lot of front page content was paid for.

[–] ManOMorphos@lemmy.world 6 points 10 months ago

A lot of the shill marketing is very hard to prove. A lot of the dialogue gets mixed in with commentors that have genuine brand loyalty.

It's far too easy for a marketing team to acquire a high karma account and blend in. We'll never get a truly clear picture of how much Reddit is astroturfed.

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