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It's not just turnout, turnout was much higher in 2020 than 2016 but even with that Trump gained 12M votes between the two. Millions of people who sat out the 2016 election looked at those four years and decided Trump deserved another go. But Biden got nearly 19M more than Hillary did, and more importantly, got those margins in the correct states to make an EC win out of it.
This is another area Hillary's campaign fucked up, despite being very simple if looking at the larger picture.
The population increased like 16 million in that time.
So "turnout" when viewed as a total number makes it look like it constantly gets better. Hillary ignored that and chased beating Obama's total votes out of pride rather than focusing on the electoral college to win.
So its best to use percentages, and 2016 was the lowest it's been in 20 years, ironically enough, that was the other Clinton.
https://www.cnn.com/2016/11/11/politics/popular-vote-turnout-2016/index.html
In 2020 it was like 2/3s of eligible voters who voted. But it's a lot easier to motivate people to vote for someone solely because "they're not a Republican" when the Republican is already in office. Especially when the challenger is telling everyone they're going to fix all the shit the Republican is breaking.
But four years later after that didn't happen....
And I don't know how anyone can't forsee a decline in turnout.
And just to be safe I'll say it again:
Republicans only win when turnout is low, so we need to focus on increasing turnout
And poll numbers show Biden most likely won't be able to match 2020's numbers. Republicans tho...
Not many voted for trump in 2020 but won't in 2024.
Well, the ones who died due to not following covid protocols. ;) And the ones in jail for 1/6.
While we're being cynical, don't forget it only matters in swing states and down ticket races.
The game isn't "get people to approve of my performance." The game isn't even "get most people to vote for me." The game is "get a marginal victory in a few states, because land matters more than people."