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YouTube test threatens to block viewers if they continue using ad blockers | Engadget
(www.engadget.com)
this post was submitted on 30 Jun 2023
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Technology
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I guess this will be an unpopular opinion, but YouTube is justified in doing this imo. Video hosting isn’t cheap, especially providing 4K & 8K. They’ve gotta be able to support costs somehow, and if you’re not paying for Premium, you should be paying with ads. You’re also preventing the content creators from being compensated for content that you find valuable, useful, and/or entertaining.
I know ads are annoying, and I hate them just as much as you do. But a big reason why we have people who make super niche videos that help you learn how to fix something on your car or those regular videos that you watch every week is because the creators are able to get compensated for their work. Are you really saying that utility and entertainment isn’t worth 30 seconds of ads and it’s better to not support them at all?
Part of the reason we’re in this enshittification era of social media is because of the expectation of social media to be free. We need to learn from our past mistakes. It’s not sustainable.
May I ask why? That seems unsustainable to expect to be able to get the same amount of entertainment and utility from creators without helping compensate them.
Also, I would argue monetization has had to increase because of people using adblockers and the Silicon Valley mentality of “grow first, make money later.” Now that interest rates are high, social media companies are being forced to make money wherever they can since money isn’t cheap anymore.
If this is purely companies already being profitable and trying to just suck as much money as possible from their user base, then I would agree with you. But Twitter has been rumored for months to be close to having their lights shut off, and Reddit apparently isn’t profitable. Idk about YouTube, but I wouldn’t be surprised if they’re not profitable and/or wouldn’t be able to exist without Google being its parent company today due to their other businesses diversifying their revenue streams.