My cousin has a pickup and I won't lie, it's very handy to have one truck you can use in the family. He's made ramps that fit his truck perfectly, makes loading and unloading furniture from it a breeze. He's added hooks for snatch blocks, I swear he can tie down literally anything. We wouldn't have that if we rented because the truck would be different every time. He's probably moving someone in the extended family once a month. Granted he owns his own contracting company so he uses it daily. That all said there is value in a few generous people having trucks around. Emphasis on the few, especially in urban areas.