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tweet by @Grace_Segers:
"Me, writing an email:
I'm using an exclamation point so you know I'm friendly and excited! But now I'm using a period so that you know I'm not crazy. Here's another sentence with a period as a buffer, proving my normalness. Thanks so much!"
on my résumé I substitute the bullet points with emojis to ensure I stand out from other applicants, and so the hiring managers know what a pleasant fun person I am.