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What good is it going to do for 1-10% of the world population to give up meat? The rich can burn fossil fuels like they’re a moderate sized nation, but there’s only so much meat a person can eat. Considering that a large portion of global emissions come from eating meat, especially red meat, this is something that actually does make sense for the average person to do. Even more so when you consider the non-climate change advantages of mass reduction in meat eating, like freeing up the amount of land dedicated to raising meat animals or feed for meat animals.