Technology
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Apple, Google, and Microsoft all magically become really into open alternatives when one of their competitors starts to dominate or control a significant portion of the marketplace with proprietary tech.
Apple specifically had LOTS of examples of this back when they were a smaller player. OS X and Safari really leaned into open standards when MS was the 900lb gorilla.
Meta too. Their work in the Opencompute space is really cool, but it definitely feels like a jab at all their major tech competition going into the cloud space.