this post was submitted on 15 Nov 2023
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I'm in IT and I find it annoying to have to update my scripts and such every time they push new anti-adblock measures. A friend of mine who is perfectly tech savvy has not bothered updating his and is getting ads on everything now.
Just imagine the number of people who are completely clueless or are just so ~~brainwashed~~ used to ads that they don't even care- I'd be surprised to find functioning ad blocking on over 15% or so on videos served on YouTube. Maybe 20% because that's kind of the economic cut-off point for when it starts hurting and they do anything about it on Google's part.
Take this with a grain of salt because it's what some guy on the internet (me) "remembers reading something about, once", but adblock rates on the general internet, were around 3% or something similar (can't be bothered, please look it up yourself)
Therefore, I really wouldn't hope for such an insane number as 15% on YouTube.
We are not the primary users. Your uncles, aunts, nephews and nieces are. The shopkeeper in the corner store. Your teacher. Your 50 year old doctor.
I felt 15% was exaggerated, but I honestly wouldn't be surprised by your estimate at all either.