Not the Onion

Having had a subscription to it for a decade, I would say they're hardcore neolibs, which would make them straight Rightwing (maybe even Hard Right) in an economic sense, though liberal when it comes to non-economic subjects since any true neoliberal couldn't care less about things like people's sexual orientation.

Even though the Overtoon Window in the UK is a lot more to the Right than it used to be and more than most of Continental Europe, it hasn't lead to the kind of raging near-theocratic autoritarianism in the moral space that you see in the US (there is some of it but not anywhere as extreme: for example being anti-immigrant is common on the rightmost segment in the UK but being anti-LGBT is not) - the shift to the Right is mainly about how resources are distributed in society and the "moralism" angles you see more commonly are things like spreading the idea that the Poor are just lazy to justify reductions in the Social Safety Net and to further reinforce the idea that Wealth is the product of merit (which is quite funny given that the UK has the lowest Social Mobility in Europe, hence there wealth is mainly the product of luck of birth)