this post was submitted on 22 Jun 2023
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Mayfair Games to Return (icv2.com)
submitted 1 year ago by roofuskit@kbin.social to c/boardgames@feddit.de
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Buy with caution. A completely unrelated company has registered the previously abandoned Mayfair Games trademark and will begin releasing new games under it.

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[โ€“] TAG@lemmy.world 2 points 1 year ago (1 children)

I am surprised that Asmodee did not object to the trademark. There is significant historical good will in the Mayfair games branding and there is definitely going to be confusion where customers will think that games released by the new "Mayfair" are coming from the historical one. I suppose if they put out a total clunker, it is their own branding that they are hurting, but some hobbyists still remember Mayfair being bought out and may complain to Asmodee about a bad Mayfair game.

[โ€“] roofuskit@kbin.social 1 points 1 year ago

The problem is that Asmodee abandoned the trademark so they could object but they would have no standing to defend it. Like you say though, it's kind of absurd that they did abandon it.