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Twitter's lost 13% of its daily users and its rebrand has failed (www.bigtechnology.com)

submitted 1 year ago by sculd@beehaw.org to c/technology@beehaw.org

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The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

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[–] dangblingus@lemmy.dbzer0.com 24 points 1 year ago (14 children)

Nope. Nothing failed. This was Elon's gambit the entire time. He wanted to tank Twitter. He was never interested in improving it or making it profitable. Why do you think Saudi Arabia gave him 22B to buy it?

[–] MagicShel@programming.dev 72 points 1 year ago (6 children)

Your position is that a wealthy man deliberately burned 22 billion dollars to destroy microblogging? That he's intelligent enough to plan and execute this perfectly, but too dumb to think of a better way to spend 22 billion on himself?

I think this theory falls apart on examination, to say nothing of Occam's Razor which argues heavily in favor of sheer incompetence.

[–] Actaeon@artemis.camp 21 points 1 year ago

He burned 22 billion because he was forced to after being a doofus. He is not destroying microblogging, he is destroying the environment around microblogging on his platform. It is his new toy that was never worth what he paid for it, so there is little point (to him) in trying to recoup monetary value. It’s value is to him is being his personal playground.

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