this post was submitted on 22 Jun 2023
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There are artists who choose to upload their stuff to YouTube.
Pink Floyd has their own YouTube channel.
It is no doubt a calculated business decision.
What do you guess it will cost, and what will you gain.
Another thing is that it's generally not that difficult to get permission to use other peoples music.
There are standard systems and standard rates for that.
So if I want to use Pink Floyds music I can simply check whether they have opened up for that possibility ( and pay), and I'm good to go.
Ok, cool. Nice to know that Pink Floyd is now in the business of selling ads.
That's pretty much it. If instances want to legally broadcast copyrighted content, they need to go through the licensing system. Generally involves giving them money, and to afford it, chances are good they'll need to put up ads.