this post was submitted on 05 Oct 2023
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If this is the only effort, it's weak. Better to also (or instead) tax each box by another 20 pounds. Kids don't have that money. They'll find other things to do.
It's already prohibitively taxed to be around £12-15 for a 20 pack. There are 4 corner stores within a 5 minute walk of my house that do them under the counter for a fiver, and you can bet they don't care about IDs either
Contact the HMRC fraud department. They would stop these sales very quickly.