this post was submitted on 21 Jun 2023
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Reddit Migration
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I don't think they'd really be hurt at all. New mods would take over some large subs, but things will recover. They'd rather have a userbase of 10 people paying for Premium, clicking and converting on ads, and spending Gold, than a userbase of 1000 who don't. This is just an ad campaign optimization. Cut out the non-targeted parts of the lookalike to improve conversion metrics.