Privacy

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Meta (Facebook / Instagram) to move to a "Pay for your Rights" approach (noyb.eu)

submitted 1 year ago by elvith@feddit.de to c/privacy@lemmy.ml

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The Wall Street Journal reported that Meta plans to move to a "Pay for your Rights" model, where EU users will have to pay $ 168 a year (€ 160 a year) if they don't agree to give up their fundamental right to privacy on platforms such as Instagram and Facebook. History has shown that Meta's regulator, the Irish DPC, is likely to agree to any way that Meta can bypass the GDPR. However, the company may also be able to use six words from a recent Court of Justice (CJEU) ruling to support its approach.

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[–] otter@lemmy.ca 18 points 1 year ago* (last edited 1 year ago) (2 children)

I feel like there is a balance to this.

I hate all the stuff Facebook/Meta has done, but a service from a for-profit company will have a cost.
At the same time, if you make the cost so excessive that no one will actually go for it, it's not really an alternative and rather a loophole for the law.

What makes more sense is to set the price point around equal to the amount made / user. I REALLY doubt that they are making $168 from each person per year.

I don't have the data with me, but would a quick and dirty total_revenue/total_users give a good estimate? Assuming total_revenue doesn't include other products like devices

[–] leraje@lemmy.blahaj.zone 10 points 1 year ago* (last edited 1 year ago)

in 2022, they made US$113bn from ads. They have approx 3bn users so thats about US$38 per user per year.

[–] ribboo@lemm.ee 4 points 1 year ago* (last edited 1 year ago)

No one is saying they shouldn’t be allowed to run ads. But that they should be allowed to run highly specific and targeted ads is not by any means a forgone conclusion.

Television, newspapers, ads out in the “wild” and whatnot. All manage without individualizing ads. And Facebook could as well. But it’s more profitable to say to hell with our users privacy, let’s individualize the shit out of those ads.

That’s the problem.