It's called "The Ghost of Ol’ Dale Earnhardt" and it was started in 2017 as pushback against alt-right people trying to make everything from the American South seem ultra right wing.

I don't really get the point but it seems like left leaning people in the American South find it funny?

[–] Viking_Hippie@lemmy.world 9 points 1 year ago

explains the point perfectly and then claims to not get it 🤨

But yeah, you don't have to be from the American South to find it funny. Personally I'm from the European North and find it hilarious 😄