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No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal
(www.pocketgamer.biz)
this post was submitted on 20 Sep 2023
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The Unity train wreck is such a beautiful example of shitting where you eat.
All they had to do was to shut up and do nothing and everything would be fine.
Instead, they were greedy af and their continued fall would be almost entertaining if it didn't highlight how shit the industry can be.
I don't know shit about it, but I'm guessing the ad business isn't really standalone itself. Guessing it's the ad service that kicks in for developers that don't pay for the engine. If that is true, it's stupid to expect both to be individually profitable. It's also likely the ad business wouldn't be profitable if it didn't have all those indie developers that have it incorporated into their games. Really sounds like a working system just wasn't profitable enough, and they needed more blood from the stone.