Technology
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Good UI, familiarity, catering to non-tech people, marketing to certain lifestyles, and the hassle of migrating out of the apple ecosystem and buying new apps. At one time apple had better offerings than the PC world did, but when it caught up any reason to buy apple products at 1.5x the cost evaporated for me. This was long before smartphones.
Source?
Photoshop mostly. Graphics people HAD to have a mac. Also Macintosh screens were better, or at least better than the average PC CRT.
At least some of their displays still are. The current 16” MacBook Pro has a 3456x2234 (what else uses 1.5:1 aspect ratio, so weird…) resolution, with HDR1000, and pre-calibrated profiles for a variety of film and graphic design color spaces. Just a monitor matching those specs is close in price to a base model 16”. Then professionally calibrating it if you’re not set up to do so yourself isn’t cheap either.
That's always been the way with Apple. If you fit into the 0.1% of users that can make use of their products, it's good value. If you don't, it's bad value and so locked down there's nothing you can do about it. Most people don't need what Apple is offering, yet buy it anyway. That's the part I don't get.
Source: my personal opinion, pre-OSX in the PowerPC days.
you mean back when it's only speciality was CAD and Music engineering, but no workflow, office or networking, yeah I remember