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During the last 5 years Brand has fallen gradually into a QAnon-esque rabbit hole, and all this new-age-spirituality stuff has been the gateway.
Brand has always been happy to be a cultural ambassador for whatever will attract him the most fans and make him the most money.
His protestations here are only aimed at his gleamy eyed fans, and so that he can hear voices of agreement to soothe him. I find the news treating it as though it's aimed at a broader audience or indicative of anything evedential to be a bit dishonest. "Man continues to play fiddle to fiddle lovers", wow, someone get these guys a Pullitzer.
David Pakman made a good video about Brand, that also came up to my mind. But yeah, Brand is a grifter.
https://odysee.com/@davidpakman:7/what-happened-to-russell-brand:1
I followed Brand’s turn during COVID, and his YouTube methodology felt like a calculated attempt at a digital personality cult of sorts. Between language he used, the constant reinforcement of revelatory in-group thinking, the leader-as-peer-but-really-leader self-characterizations, the topics and tropes conveniently serving his professional career, it all seemed to be a deliberate construction of an online personality cult to harness COVID disaffection, general malaise, and conspiracy thinking.
One interesting thing about Brand today is that he’s not as quick and exuberant as he once was, and so you can much more easily see the scaffolding and calculation. He’s now repellent instead of rakish.