this post was submitted on 08 Oct 2022
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Privacy
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Those are called context-based ads or contextual targeting.
The downside is it needs human intervention. It's hard to automate it online, without it preserving the typical track-y nature of online ads (the ads would still be getting served from an ad server to the browser directly, and therefore still no privacy.
It works if the ads are hard coded into the webpage by the publisher server-side, but then the advertiser has no idea how many views the ad got, and therefore how much to pay for the ad space... which means the advertiser needs human intervention to decide how much to pay by a guesstimate, which means this whole scheme can't work for small random websites in an automated fashion.
It might, and that's a mighty precarious might, work with some kind of crazy blockchain scheme (y'know, that whole distributed consensus thing... lol... an actual use for blockchain for once?!), but unlikely, very unlikely....
Basically , I'm all for it as an alternative to donations or volunteering if they aren't possible , but you need to actually attract advertisers that want to advertise on your website first.