this post was submitted on 07 Sep 2023
389 points (98.7% liked)

Technology

34870 readers
6 users here now

This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.


Ask in DM before posting product reviews or ads. All such posts otherwise are subject to removal.


Rules:

1: All Lemmy rules apply

2: Do not post low effort posts

3: NEVER post naziped*gore stuff

4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.

5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)

6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist

7: crypto related posts, unless essential, are disallowed

founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] JasSmith@kbin.social 24 points 1 year ago* (last edited 1 year ago) (1 children)

I also don’t have an issue with paying for default placement. The suit is much broader than that. Google’s anticompetitive conduct has included:

  • Acquiring Competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space;

  • Forcing Adoption of Google’s Tools: Locking in website publishers to its newly-acquired tools by restricting its unique, must-have advertiser demand to its ad exchange, and in turn, conditioning effective real-time access to its ad exchange on the use of its publisher ad server;

  • Distorting Auction Competition: Limiting real-time bidding on publisher inventory to its ad exchange, and impeding rival ad exchanges’ ability to compete on the same terms as Google’s ad exchange; and

  • Auction Manipulation: Manipulating auction mechanics across several of its products to insulate Google from competition, deprive rivals of scale, and halt the rise of rival technologies.

More details: https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies

They they settled another suit yesterday: https://www.politico.com/news/2023/09/06/states-google-settle-app-store-antitrust-case-00114176

[–] Cornelius@lemmy.ml 2 points 1 year ago

Forcing Adoption of Google’s Tools: Locking in website publishers to its newly-acquired tools by restricting its unique, must-have advertiser demand to its ad exchange, and in turn, conditioning effective real-time access to its ad exchange on the use of its publisher ad server;

More on this is how they've treated new web technologies like WebHID. TL;DR is that nobody agreed with Google's implementation of WebHID but (especially considering it was just "oh hey we wrote some code for it, this is how it should work :)"), since they're the biggest, went with it anyway and told Mozilla and others to go pound sand. Google has immense influence over what the web actually is, but nobody talks about that.

See: https://mozilla.github.io/standards-positions/#webhid