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Google Chrome pushes browser history-based ad targeting • The Register (www.theregister.com)

submitted 1 year ago by 1984@lemmy.today to c/technology@lemmy.ml

56 comments fedilink hide all child comments

Topics essentially works like this: rather than using cookies to track people around the web and figure out their interests from the sites they visit and the apps they use, websites can ask Chrome directly, via its Topics JavaScript API, what sort of things the user is interested in, and then display ads based on that. Chrome picks these topics of interest from studying the user's browser history.

Isn't this completely immoral? They are literally stealing the users private browsing history and uses it to boost their own profits.

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[–] socsa@lemmy.ml -5 points 1 year ago (3 children)

To be fair, they immediately give the option to disable it.

[–] snooggums@kbin.social 14 points 1 year ago (1 children)

Who wants to bet the option to disable doesn't actually disable?

[–] Stephen304@lemmy.ml 13 points 1 year ago

Who also wants to bet that every update has a 10% chance of re-enabling it

[–] TrustingZebra@lemmy.one 7 points 1 year ago

It should not be enabled by default.

[–] skullgiver@popplesburger.hilciferous.nl 2 points 1 year ago* (last edited 11 months ago)

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