Didn't know that this existed (it's relatively new I presume)!!
Since Kemper, Helix, Fractal etc I'd say it's been a long time coming ... embedding digital programmability and effects right into analog/tube hardware so that you can have all of your dialed in presets without the foot dance and all in a single unit. In the video, watch for the first time they adjust the gain settings as it reveals how it's all working ... they're discrete settings not potentiometers and there's a noticeable cut between each change.
Interestingly, the unit also has an IR section which means, as they say in the video, you could just take the head to gigs and go straight into FoH with their own IR or your preferred (which can be uploaded).
The only issue I can see is the typical oversight many guitar companies can make which is that having effects doesn't mean people will want to use them (Kemper has a similar problem?). The amp has effects loops, as you'd hope, so you're not stuck, and I'm guessing they've set the thing up to have its firmware updated with more or better effects. But still, I wouldn't be surprised if this is where the unit falls down. Anyone played the unit and testify one way or the other??
Still, I love the Diezel tone (from records and my Helix) and I think it's awesome they've done this ... the analog/tube guitar world, IMO, is reacting to the digital side of things in the wrong way ... it's not about what gets you the better tone (that's a fraught argument for many reasons) but what is better and more convenient for the guitarist as an artist or craftsperson trying to get a job done.