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RIF developer counters Reddit CEO’s claims that he didn’t want to work with Reddit
(www.theverge.com)
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Yes when all the apps had to change their names (January 2020), it came out that they had previously been working under a Trademark licensing arrangement.
(When "reddit is fun" became "rif" and then "rif is fun for Reddit".)
A lot of people thought it was Reddit suddenly cracking down to protect their trademark, but in reality it was something more petty.
https://old.reddit.com/r/redditisfun/comments/el8ri3/reddit_is_fun_is_being_renamed_to_rif_is_fun_for/