Just about every single digital service anymore that isn't involved in piracy has definitely forgotten the silver rule:

To stop piracy more effectively, you need to be more convenient than the pirates.

Is it more convenient to pay whatever the price is for the individual sports subscriptions/packages/whatever, or is it more convenient to go to a single site to stream the games you want for free?

It's why Netflix, in the early days of their streaming platform, helped curb piracy by a sizeable amount. You could watch what you wanted when you wanted all on a single application/website without worrying about potentially downloading an infected file or worrying about ads.