Baldur's Gate 3

"Dungeons & Dragons" just doesn't have the kind of appeal outside of geek circles that it does within it. There's still a stigma there, even if it's lessened, and different from what it used to be.

And, like, you need a lot more people to show up to a theatre to make money on a summer blockbuster than you do logging in to Twitch to watch you play a game.

Honestly, the BG3 PS5 launch may do more for D&D than anything else in the last few years. Critical Role, and shows like it, have cracked the door open and made 5E a big seller, and that's naturally aided the BG3 PC launch immensely, but the current hype around BG3 could push sales of the console version of the game into a whole order of magnitude more hands that have never ever considered even looking at a d20. No one is calling the game D&D BG3, so it won't have that stigma that the movie did. It does lack the level of D&D branding that BG1 and 2 had, but anyone who starts the game and starts looking up things online about it will come across the name repeatedly.

The game will further break down the walls. The potential for this to come full circle and boost Live Play views and D&D book sales is not small.