this post was submitted on 14 Jun 2023
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Arguably, some of the platforms I mentioned have even more of an interest on preventing bots. If I want to place ads on your website, but you can't tell me if out of 100 impressions 10 are bots or 90 are bots... I'm not wasting my money, or at the very least, I'll expect rates significantly lower than other competitors.
I don't know. Wouldn't their motivation be to know exactly how many bots there are (so they could disclose the number if/when asked) but continue to let them proliferate?