this post was submitted on 16 Aug 2023
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Linus Tech Tips
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I've seen the exact same thing on a company that went from 5 to 50 employees in a similarly short time frame.
The issue happens if you start with a friend group without decent structures or leadership "because we are friends/anyway". This works if you got 5 people but it doesn't if you have 50 or 150. Because you don't just have friends who are enthusiastic about the mission there, but you have to fill the ranks with people who actually want to treat this like a job. Now the "bro" culture starts to fall apart.
With this size you start to get real issues at work that need to be handled with a correct structure, which you don't have because senior management still feels this is just a startup full of bros.
Bros don't mind working 60 or even 80h/week, every week, because of the mission. Employees do mind. So now you have a workload designed for 60h/week per employee that is shouldered by a 40h/week employee. So either they work 60h (probably without compensation for the overtime) or they cut corners and deliver crap quality.
Same with the way people interact with each other. Bros don't mind some rough jokes, but employees usually don't like it that much if their real concerns get brushed aside with the suggestion to maybe "calm your tits".
When going from startup to real company, you need to make big changes to the structure and work culture. If you don't, an LMG ensues.
I'm still not a fan of speaking as if these are small business problems. They ARE NOT "small business" problems. It is a problem of failed management, full stop, regardless of how common or explanable it is.
Yea, startups and groups of "bros" are highly likely to mess things up in this way, but again... It's a basic lack of professionalism and respect for others. That shouldn't be accepted as "bro culture". It's being an immature twat.
Management is a part of that business and as all small businesses grow they hit a point where they deal with this. It's extremely well documented.
Also, and this is key, Linus comes from the boom PC hardware market of the late 90s and early to mid 2000s. He learned at the feet of amoral cowboys in an industry that was peaking right before critical mass. He has only seen bad behaviour rewarded and bad actors escaping consequences. And he grew a brand based on being an irresponsible kid who would say literally anything to get views. As authentic as he may seem remember what he learned and how he learned and most importantly who from. His CEO is one of those amoral cowboys.
Precisely! I've seen many startups in Berlin that had to fold because they didn't realise soon enough that they can't run a company the same way as organising a group of friends. That, and that products have to make a profit sooner rather than later...