There is a site I am familiar with that was determined to not have intrusive ads and actually created a side business of creating ads for its advertisers that it would find acceptable on the site, which consisted of a still image of given dimensions, and a link.

When you say no data collection, you mean no personalized data collection, right? Obviously they would want to know how many times the ad was clicked.

[–] jadero@lemmy.ca 3 points 1 year ago

That sounds like the kind of thing I envision.

Yes, no personalized data collection. Both sides of the ad transaction would need to track something if the placement had some kind of impressions or click-through payment system. It's been a while since I've managed a website, but I think most of that can be handled with pretty basic logging that has existed since before micro-targeted advertising was even conceived.

For a simple placement contract like we have with what few newspapers remain, the ad supplier could assess the value of the placement for themselves using standard referrer logs. Not paying its way? Don't renew the placement.