this post was submitted on 12 Aug 2023
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Cortana is/was by far the best name of the digital assistants - probably because it was created by sci-fi story writers rather than a marketing department. They should just have upgraded her with the latest AI tech and trained her to show the same kind of sassy personality as in the games and it would have been perfect.
Who in their right mind thinks "Bing copilot" is a better name? It makes me picture something like the blow-up autopilot from Airplane!
Cortana was a great name also because in Halo she turned evil, which is fitting for an MS product. Bing copilot gives me strong Clippy vibes.
Bungie Studios had a habit of naming their AIs after mythological French swords; Durandal in Marathon, and Cortana in Halo. Microsoft ought to name their new AI assistant Hauteclaire or Joyeuse or something else that follows the theme, but I very much suspect that it's going to be named by a committee of marketing execs. Much more likely to find scholars and poets developing software than in the C-suite.