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Got this notification when I opened Chrome when coming back to my desk after lunch.
"We changed our privacy settings to allow us to snoop on what you're looking at and shove you ads accordingly. Feel free to opt out, but we'll probably opt you back in when you aren't paying attention."
I'm always a bit amused when these sites and apps say things like, "If you turn off ad personalization, the ads you see won't be as useful to you."
My dude, I don't think I've ever willingly clicked on an ad in my entire life. "Personalizing" them won't change that.
I used to sometimes. When there was a simple, clean ad for something I was interested in, I would click through.
Mind you, this was in an era when the internet amounted to strings and cans because I'm a fucking dinosaur. Since then, ads first went obnoxious and loud, then they got plastered everywhere, then they started being invasive.
Fuck ads at this point. There's nothing good in them for us at all.
I don't know, ads were always dog shit. Yeah you had your static banners and what not, but I remember the popup wars from the 90s.
I was always told clicking on ad's will give you viruses and sign you up to dick medicines
Yup, the last time I clicked an ad was before that :)
I don't even click those. I'll rarely navigate to their site manually.
In a way I kind of miss the old banner ads. Smack the monkey and win $1,000,000 or whatever it was. I swear I hit that monkey so many times.
Now I can’t even read a page without pop up after pop up on top of the embedded ads in between every two sentence paragraph.
Even if any of these companies were any good at ad targeting, I wouldn't want "personalized" ads anyway cuz I'd just spend more money.
but but but but you'd get something good for it! You would never have missed it, but maybe you just didn't know you wanted it? Come on, I'm sure consuming shit that will make you happy twice for two minutes each (once when clicking buy, once when getting and opening the package) will fill that hole in your soul! Spending money on stuff you don't actually need is good!
(That was sarcasm, if it wasn't clear enough.)
True. The only personalized ads I ever receive are for products I literally just purchased.
I don't know how there's so much money in the ad space. It just seems like a huge waste.
A lot of times people will visit a website for a product they're interested in and may not immediately pull the trigger. When they see it later 3-4 more times, the chances of conversion are way higher.
Google probably doesn't really know if you purchased the product, and may not care, as you may want to purchase another.
I'm sure it's like gambling and microtransactions where the vast majority of income is derived from a small minority of people who aren't bothered by the onslaught of ads shoved down their throats.
Used to think otherwise, that I was immune to the phenomenon that you're describing. But then the other day I realised my shoes were hurting my feet. I was seriously considering buying shoe inserts (if that's their English name), even had the brand in mind, until I realised what was happening.
I've seen ads for this brand on tv like a decade ago. Before that, I honestly had no clue such things existed, I'd seen them in a store like, twice. Never seen anything related to them ever since. Literally forgot about them until I felt the slightest urge to buy them. I was really taken aback when I realised what had happened in my "advertising-immune" mind
It isn't one or the other. They're trying to both persuade you and develop brand awareness. But they'll settle for brand awareness.
Fuckin love pink ladies
I see an ad and I zone out or ignore it.
I see an ad and wonder why my ad blocker failed.
Same here and I've certainly never purchased anything through an ad. You'd think there'd be some advantage for advertising networks to identify people (there are dozens of us!) who never click on ads and refrain from serving any to them - and use this as a selling point for ad buyers so that their expenditures are not wasted.
Just because you don't click on an ad doesn't mean it didn't work though. If you see an ad for Coke you may not click on it to order a case of Coke online right away, but when you go out to lunch maybe you'll fill your cup with Coke.
I mention food ads because I feel they are particularly effective for this type of behavior. You don't need to click on a food ad, but I know I've had a craving for a certain restaurant or food from seeing it mentioned online (whether an ad or just a comment/post) and then gone to get that food for dinner.
Of course, this type of ad result is very difficult to track.
I used to click on ads back in the day when you'd get paid for it (I was a poor school student, don't judge. :p).
it's not about your clicks, it's to influence you, it can influence people in multiple degree, maybe next type when you go buy something think about it
Ads work on the general population or else these companies would stop paying for them.
Only did it once. The Rest EverCool comforter ad I kept seeing. Looked up a bunch of reviews and as someone who is a very hot sleeper. I can't recommend it enough. It's the softest coolest blanket I've ever felt. Every square inch is as cool as the other side of the pillow.
Upvoted for saying the phrase "as cool as the other side of the pillow". Heard that once when someone was talking about a sports commentator and haven't forgotten it in probably 35 years at least.
ESPN's Stuart Scott used this as his catchphrase starting in the mid-'90s, so not quite 35 years (but damn close). Like all ESPN catchphrases, it was clever and funny the first time, not so much the next 5000 times.
I remember it from Billy and Mandy. But it's a fun saying.
The only time I click on ads are on websites that actually have people buying ad space on websites that make sense.
Like... Fountain pen ads on fountain pen blogs. Or Linux product ads on Linux learning websites.
Basically the only times I click on ads is when I'm searching for something and the search engine I'm using has paid ads for the thing I'm searching for at the top.
Beyond that I can't think of any times I've ever clicked on an ad intentionally.