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Apparently, the name was just the obvious technical name, since they started this during a hackathon where they didn't want to spend time on naming. And supposedly, they're also still looking for name suggestions, but yeah, I do find it slightly weird to publicly announce the name, if they are still planning to change it...
Meh… I find it refreshing that they set aside formality. It’s part of what makes the Linux world a little different in a good way. Unlike the big corporate world with lots of Capital letters and ™ legal © symbols everywhere.
Honestly, I do, too, but found it difficult to articulate. We expect them to come up with a good branding, because it's a corporation. If this were a random person just throwing something out there as open-source, we'd welcome them no matter how odd the name might be. Heck, I might even appreciate that they've chosen a clearly non-marketable name, because it clearly shows that they have no interest in making money off of it.
Yeah I think there’s a way to see it from either perspective.