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Box Office: ‘Barbie’ Struts to Record $26.1M Monday for Warner Bros. (www.hollywoodreporter.com)

submitted 1 year ago by realcaseyrollins@kbin.projectsegfau.lt to c/moviesandtv@lemmy.film

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Greta Gerwig's movie will race pass the $200 million mark at the domestic box office Tuesday, while Christopher Nolan's 'Oppenheimer' will clear $100 million.

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[–] Bop@lemmy.film 23 points 1 year ago* (last edited 1 year ago) (1 children)

For me it's a combo. It's Greta Girwig directing. It's Margot Robbie it's Ryan Gosling. It's the campy nonserious vibe of the trailer and the marketing, and it's because my girlfriend wants to see it. All that adds up and I'm very curious about this film.

Edit: Straight up the marketing is wild as well. I don't know if this is common, but I went on a road trip the other day and stopped by a casino in New Mexico and there was Barbie stuff all over the place. A Barbie game, a Barbie photo booth, a Barbie stage, Barbie competitions. Is this common? Do films normally market like this in casinos? It felt kind of surreal

[–] sk1nnyjeans@lemmy.world 6 points 1 year ago

I think when a studio invests as much as they have in a household name product with mass appeal, they do this kind of marketing. I’m not saying this with any sources or anything to back up, but thinking of how Star Wars and other similar titles will market their brand on anything and everything (including literal tangerines with star wars branding), I think this is the norm for something of this caliber and potential.