this post was submitted on 20 Nov 2024
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Shows and TV

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Apple TV+ spent $20B on original content. If only people actually watched. (arstechnica.com)
submitted 4 weeks ago by jbone@lemmy.dbzer0.com to c/showsandmovies@lemm.ee
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[โ€“] BananaTrifleViolin@lemmy.world 5 points 4 weeks ago* (last edited 4 weeks ago) (1 children)

Apple's focus is vendor lock-in. Everything in their ecosystem integrates perfectly. They're selling devices that lock you in to their ecosystem and they get a 1/3 cut from all digital sales from competitors also using their platform.

They're not interested in getting as many people as possible watching their shows. They're interested in getting as many people as possible buying Apple TV devices, and then getting drawn into the Apple ecosystem.

Regard the $20bn spent on TV shows as marketing spend.

[โ€“] chuymatt@startrek.website 1 points 4 weeks ago

sigh. As a full apple/linux user, you are so right. The pain of extracting my family from our integration in the apple ecosystem would just be too much. They got us.