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Not just for kids: Goldfish crackers announces name change to appeal to adult snackers
(www.usatoday.com)
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It's a cracker, but fairly iconic due to the shape. Very popular snack for toddlers/young kids. They're fairly tiny, so not as big a choking hazard. They go back to the 60s, so many of us have our own fond memories of them as children. As an adult, I still find them fun for their shape, but Chez Its, or at least the Aldi knock off I get, are much cheaper, though less exciting visually.
Ah I know what those are, that makes sense!