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Not just for kids: Goldfish crackers announces name change to appeal to adult snackers
(www.usatoday.com)
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I've got a better idea: lower the price and people will start impulse buying them once in awhile again. I routinely see these tiny bags for FIVE DOLLARS. It was not long ago that I'd pass on a 4/$5 deal on them because I treated myself to the same deal two weeks prior