this post was submitted on 22 Oct 2024
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Economy
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Imagine the room when this was the big idea. "Let's burn the shit outta those beans!"
It makes grim sense from a business perspective. All coffee has a unique flavor, but all burned coffee tastes the same. Burning all the coffee ensures a similar flavor profile at any Starbucks in the US. The fact that the flavor is bad is entirely beside the point.